What if there was an easier way to access video tutorials from beauty sites? What if there was an easy way to scan a beauty item at the mall and have the information for that product automatically pop up on your smartphone? Well, ladies and gentleman, you’re in luck, because there is a new technology out there that does both and so much more!
QR Code Technology is the latest digital trend that all marketers want to gain full access to, but what are they exactly, and more importantly, what do these ‘codes’ look like? Originally used in Japan to track parts for vehicle manufacturers, QR codes are now the hottest tool used to promote beauty and other consumer products. Business marketers particularly find these square black and white codes useful because they can help provide instant feedback for company sales, but cosmetic companies, in particular, have incorporated QR codes into their campaigns to aid beauty enthusiasts scrambling through products at the mall.