TEMPTU In The Press: Yahoo! Interviews Co-Owner Samantha Mandor
Yahoo! recently caught up with boss lady, Samantha Mandor (TEMPTU’s Co-Owner) who dished on the latest in beauty innovations, summer beauty tips and what’s next for TEMPTU. Check out the full feature below or click here to view it on Yahoo!’s Lifestyle page:
TEMPTU is a world-renowned makeup brand that allows you to put your best face forward. As pioneers of airbrush makeup, this amazing line is used by professionals and everyday people. Recently, I had the opportunity to speak with Samantha Mandor, TEMPTU’s CEO about the brand and the newest 4K lipsticks launching this Fall. Here is what she had to tell me…
(Q) Hello Samantha. How are you? Tell me a little more about the TEMPTU brand…
I’m great. TEMPTU is the gold standard of airbrush makeup. We have been around in some incarnations for over 30 years. We started exclusively as a professional makeup company, but we launched our consumer line of our brand about 5 years ago. We are a go-to brand for professional makeup artists who want to give their clients the most innovative, technologically advanced, high-performance makeup products. We started off as a high-end temporary tattoo product, which is something we are known for in the professional world. We have evolved with a full table of professional products and then airbrush makeup. We invented airbrush makeup and then our AIRpod system.
We have evolved into a full scale beauty brand. We are serving the needs of our consumers – real women and the professionals and we are giving them the tools to meet their needs with advanced technology. We really focus on giving women that flawless face. One of the reasons I am so passionate about simplifying airbrush for real women and patenting our AIRpod system is I wanted real women to be able to achieve professional quality airbrush results quick and easy at-home. And that, we have been able to do. Our foundation is amazing and our best seller. Women want to be able to complete their face. We have foundation and blush and bronzer, a highlighter, and a tanner. All of those good things.
(Q) I have to ask Samantha, is the AIRpod makeup really water-resistant?
Yes, it is. It is water-resistant. You know, one of the reasons that our foundation is so iconic and such a big deal with professionals is the fact that you can sweat through it, you can cry in it, and it isn’t going to budge. It has a built in primer. We really have a 4-in-1 formula. It has a primer, corrector, concealer, and foundation in one.
(Q) Wow, that is amazing.
It is amazing. This is why a lot of people love it so much. One of the things that I was really passionate about was we wanted to bring airbrush to real women at-home without compromising the formula that we are famous for. You are not going to see a different formula in our AIRpods. You will see the same quality that we are known for. In fact, we created our AIRpod system for real women to use. It will stand up to studio lights, hot lights, etc.
(Q) This brings me onto Summer. With Summer approaching, we all want to look and feel amazing. I have to ask about the AIRpod Face Tan along with the AIRpod Body Camo and Bronzer. Can you tell me a little more about these products?
Tis the season for Summer skin. I will start with the bronzer because that is a personal favorite of mine. Every time someone tries our bronzer, they pretty much get obsessed with it. It goes on so light and so natural. It is not cakey or blotchy. With our bronzer, it is as if the sun has kissed your faced.
(Q) Wow, what a beautiful description.
It is. It is really sun-kissed and it gives you that natural, from within, warm glow. I absolutely love it. This is the time of year where everyone starts to grab it. The AIRpod Bronzer is a classic for us. The face tan is also amazing. My husband actually uses it. It’s very natural looking. You are not going to get that weird orange look when you use the AIRpod Face Tan. It really plays off of the natural tones of your skin, so it is going to give you the most natural tanned look. It is not only for women, but men as well. That is also a big one. Although it is meant to be used on the face, some people have used it on their body, as well. If you do use it on the body, it won’t last as long. The AIRpod Body Camo has been a hit for us, as well. We all want to cover up our little flaws, here and there. Whether you have vericose veins or dark spots or age spots or whatever it is; this product will even out your skin. You kind of get a 1, 2, 3 punch there, depending on what your needs are.
(Q) Wow, that is great. You know, I think it is amazing that your husband is using the face tan. It is amazing to hear that men are getting involved with this too.
It’s true, but with men we call it grooming. In fact, a lot of professionals have used TEMPTU on a lot of male celebrities. There is a professional makeup artist named Darcy Gilmour. She uses TEMPTU on Adam Levine (Maroon 5, The Voice) all of the time. There are other male celebrities that are being airbrushed, but they always call it male grooming.
(Q) Male grooming, I will have to tell my boyfriend that one. Now this is a hard question, but I have to ask…what are your personal favorite TEMPTU products? What are your personal to-go products that you use on a daily basis?
Definitely my foundation. You know, I am a mom and I have 2 little boys.
(Q) Awwwww, so cute…
One is 2 and the other is 5. They are always tugging at my elbows. I don’t have a lot of time in the morning and the great thing about my TEMPTU foundation is how efficient yet effective it is. You pop on your AIRpod and use. It is so easy, so fast, and I press a button and then I airbrush my face. I can get my face done in 30 seconds. I have uneven skin tone, hyperpigmentation, and I have blemishes. I feel my most confident when I can even that all out in a natural looking way. I am not someone who likes to pile on a lot of makeup, so definitely our TEMPTU AIRpod Foundation. It is a must, must, must because I can put as light of a coat as I want or I can build it if I need a little bit of coverage. That is definitely my #1.
Recently, I have been obsessed with our blush in Pink Peony. Just the right pop of pink warmth to my cheeks. That has been like my favorite color. If I fixate on a blush color for several months, I won’t even play with anything else. I also love the bronzer. I can apply bronzer on more than just my face, but my shoulders or my decolletage, etc. It gives my body a little more warmth and glow, as well. So, those are my favorites right now. I could keep going and going, but pretty much anything I could put on my TEMPTU AIRpod System is a go-to for me.
(Q) Do you test on animals? What is your stance on animal testing?
We do NOT test on animals. You don’t have to test on animals to have a safe product. We listen to our customers. We have been around for a while and we listen to our customers, our clients, etc. We decided a long time ago that we did not want to test on animals. We are very happy to say that we have an amazing product that is 100% safe and not tested on animals.
(Q) People from all over the world love the brand. Everyone from celebrities to everyday people. In fact, one of my friends said to me that TEMPTU is her favorite and she could never see herself using anything else. She says it is the best ever. How does this kind of feedback make you feel?
It makes me sooooo happy. I can’t even tell you. All of us, we go to work everyday and we do what we have to do. We work so hard on these products and put them out to the world. And you hope that people like it. It’s like any kind of work that you do. With TEMPTU, this is my baby. You know, we launched our consumer line right around the time that I had my first son. TEMPTU is really another one of my babies, so it makes me feel so good to see all of the work paying off. Our team is really passionate and just so amazing. We have a team here in New York and a team in Los Angeles who work hard on the brand and the amazing products, etc. To know that people “get it” and are as passionate about it as we are is so gratifying. We want to continue doing that. We want to continue to put out products that make people feel good. I am so happy to hear that.
(Q) For all of those makeup lovers and beauty enthusiasts reading this interview, what would you like them to know? What is next for TEMPTU?
Where do I begin? We have so much going on, it’s so exciting. I can’t talk about all of it, but some of it I will tell you. We are constantly innovating. We are working on our next generation of TEMPTU airbrush makeup system right now. We are currently working on this and getting ready to launch soon. I can’t say too much, but will say that it is going to be even more amazing than what we have out now. I am very happy to unleash this on the world. That will be next year.
We are going to be launching our first-ever lipstick this Fall, which we are really excited about. The lipsticks will not be airbrush lipstick. We have definitely played with innovating on that front because we are constantly innovating. They are going to be traditional lipsticks with high performance pigments. We will be launching 8 amazing shades, as well as, a clear gloss. When you apply the clear gloss you can wear it on your own or you can apply it over the lipstick. When you apply it over the lipstick, it adds a new dimension to the color. We are really excited about this. They will be called 4K Lipsticks. 4K is really the next generation of high definition makeup. As I stated previously, our mission is to serve our consumers – the real women and the professionals and give them the tools to meet their needs. As high definition continues to evolve, the makeup has to surface that need. That is what we are doing and we are starting with our 4K lipstick. It is a big deal for us and we are very excited about launching them. Everyday is an adventure at TEMPTU.