November 24, 2010 6:01 PM
What if there was an easier way to access video tutorials from beauty sites? What if there was an easy way to scan a beauty item at the mall and have the information for that product automatically pop up on your smartphone? Well, ladies and gentleman, you’re in luck, because there is a new technology out there that does both and so much more!
QR Code Technology is the latest digital trend that all marketers want to gain full access to, but what are they exactly, and more importantly, what do these ‘codes’ look like? Originally used in Japan to track parts for vehicle manufacturers, QR codes are now the hottest tool used to promote beauty and other consumer products. Business marketers particularly find these square black and white codes useful because they can help provide instant feedback for company sales, but cosmetic companies, in particular, have incorporated QR codes into their campaigns to aid beauty enthusiasts scrambling through products at the mall.
Today, beauty companies, such as Urban Decay Cosmetics and Sephora, are using QR codes, this allows beauty fans to access hundreds of tutorials and gain insider tips in a matter of seconds. In fact, Sephora’s Holiday 2010 catalog features QR codes all throughout their work, prompting beauty lovers to use their smartphones to “SCAN. WATCH. LEARN.” after downloading the Sephora app.
Want to test out a beauty code for TEMPTU? Well, here is your chance! Lovely ladies (and men), go ahead and pick up that shimmery Sephora Holiday 2010 catalog sitting beside you, flip through those magical pages of goodies, and finally, discover TEMPTU and our best kept secrets. Go ahead; we won’t tell!